Breakthrough in the study of subconscious learning shakes the foundation of driving anxiety treatment...

If you know anything about me at all, you know one thing - I tell it like it is.

So that means that sometimes you may not exactly like what I have to say, but hopefully, at least it means you respect that I give you the truth.

Something else about me you probably notice by reading my blog and articles is that I’m never quite satisfied, I’m always looking for ways to make the Driving Fear Program better, to make the success rates even higher than the 96% + they are now, or to make it easier, faster, whatever else I can squeak out of it.

So believe me when I tell you, I found something big.

Huge.

"I ordered the S.A.F.E Series the day you released it, and listened to it that night. The very next day when I drove, I felt like I was "in the zone". I wasn't nervous at all, what a change! Between the Driving Fear Program and the S.A.F.E Series, my view of driving has changed completely, from being terrified by the thought of driving to a feeling of enormous self-confidence and excitement when I'm behind the wheel. Thanks for everything - life is good." Ryan Ingrassia  Woodbury, New York

This is Going To Blow The Doors Off the
Way We Treat Driving Anxiety

I team up with psychologists and we often have brainstorming sessions to shoot out ideas about what could be done to make the program better and even more effective. We talk about recent research findings, experiences with clients, and anything and everything we think may be of interest or spark a new idea.

This past winter, we were having coffee in our regular hangout where we meet up; I remember it clear as a bell because it was bitter cold, -15 or something unholy. We were bouncing ideas off one another, filling each other in on what we had read about that was interesting or could be applied to driving.

After about a half hour of going through the process and coming up blank, we refilled our mugs and made some small talk about the lousy weather and the traffic it caused on the roads because no one can drive more than 10 or 15 miles per hour.

She made an offhand comment that the local radio station should pipe in subliminal messages “Stay in your homes…” and we laughed and moved on the next topic.

When I was driving home and sliding all over the road in my rear wheel drive car (what possessed me to buy a rear wheel drive car in Wisconsin I’ll never know), I turned on the radio and chuckled about what she said.

Then I got to thinking, why the heck don’t we hear about subliminal messages anymore?

When I got home, I gave her a call and asked what she knew.

I Told Her She HAD To Tell Me What She Knew…Now.

She didn’t know exactly why subliminal messaging fell out of favor, but she knew advertisers used them extensively, they were banned in some countries and even in the US in some situations, and figured people didn’t want to use them because there was so much bad press about them being used with negative consequences, to buy more product, elect a certain political candidate, etc.

She also thought a lot of people thought they were illegal, which isn’t entirely true, the application of them can be illegal due to how powerful they can be, but we’ll get to that. Bottom line, she knew they were very effective, so effective in fact that they needed to be regulated.

I asked her to give me the high level view of how subliminal messages work. Here it is in a nutshell…

How You’ve “Trained” Yourself To React With Fear

By definition, the word subliminal means "below the threshold of consciousness." The threshold of consciousness is the dividing line between something that can be processed by the conscious mind and something that enters the subconscious mind without any such processing.

When a person is told to do something, thinks about doing something, or is engaged in something, they think about the positive and negative consequences, and then decide whether or not it is a good idea or whether or not to continue, or how to react. This is done in the conscious mind.

So if you think about driving, or are driving, you decide how to react (with or without fear) and the consequences, based upon your prior experiences and thought patterns. What are called “neural pathways” are created in the brain based on those experiences. If you’ve had a lot of panic attacks while driving, your conscious mind remembers that (with neural pathways), replays it to your conscious, and it says “Oh no, I don’t want to do that again, it’s scary!”, and you react with fear. If you always react in that manner, it may look at prior experience and say “Hey, I see that the last 50 times I tried to get on the highway I got afraid and had a panic attack, so I guess I’ll do that again since that’s what I always do”. As more and more neural pathways are created in the subconscious your response becomes faster and less input is needed from the conscious mind.

This is how we learn many things, like riding a bike. At first, you have to really pay attention to what you're doing and it's awkward as your brain creates the neural pathways for the balance and coordination of bike riding. After a short time however, as those neural pathways multiply and grow stronger, you ride and make many subtle adjustments without conscious thought, it's automatic, you don't have to think about how to ride, you just do and your subconscious knows how.

What if we could teach it different? What if we could go around all that bad conditioning?

Well, as good as affirmations are, the problem with them is that have to go through the conscious. So you may tell yourself, “I’ll be ok, just relax” but your conscious mind is judgmental enough to respond, ‘Heck no, you won’t be ok, look at what happened the last 50 times!”

We Can Bypass The Part Of Your Brain That
Keeps You Afraid of Driving

The subconscious mind doesn’t have this type of reasoning so it has no ability to distinguish right from wrong, or judge the information it receives.

We can use that.

When a suggestion enters the subconscious mind, it is taken as the truth and stored for future reference as a new neural connection (like the next time you drive). This is why subliminal messages, when done properly (they’re usually not), can be virtually limitless in their power and why steps have been taken to regulate their use. They can actually develop neural pathways directly in the subconscious.

Check This Out, This is Powerful Stuff

In Australia and Britain, the use of subliminal advertising has been banned with severe consequences for those who disobey the strict laws. The Federal Communications Commission (FCC) in the United States will now revoke a company's broadcast license if the use of subliminal messages is proven. Subliminal message usage has also been banned for all members of The National Association of Broadcasters. In a Nevada court case, the judge ruled that the First Amendment's protection of freedom of speech and press does not extend as far as subliminal messages.

Although I don’t disagree with these dramatic steps to limit the use of these powerful psychological techniques, used in the right hands for a positive goal, they can be astonishingly effective.

This Isn’t Just My Opinion, Look How It’s Been Used Already

Let’s take a quick look at some facts that highlight the history of subliminal messages

FACT: During World War II, the tachistoscope, an instrument which projects pictures for an extremely brief period, was used to train soldiers subliminally to recognize enemy airplanes.

FACT: In 1957, a market researcher James Vicary claimed that quickly flashing messages on a movie screen , in Fort Lee, New Jersey, had influenced people to purchase more food and drinks. Vicary coined the term subliminal. Vicary claimed that during the presentation of the movie Picnic he used a tachistoscope to project the words "Drink Coca-Cola" and "Hungry? Eat popcorn" for 1/3000 of a second at five-second intervals. Vicary asserted that during the test, sales of popcorn and Coke in that New Jersey theater increased 57.8 percent and 18.1 percent respectively.

FACT: A study (Keys, 1973) was done to test the effectiveness of an alcohol ad in which the phrase “U Buy” was embedded somewhere, backwards in the picture for an advertisement for Rum. Before the study, participants were able to try to identify any hidden message in the ad, none found any. In the end, the study showed 80% of the subjects unconsciously perceived the backward message, meaning they showed a preference for that particular rum. Although every subliminal message may not affect everyone, it is obvious it does affect the behavior or emotion of most.

FACT: Studies in 2004 and 2006 showed that subliminal exposure to images of frightened faces will increase the activity of the amygdala (the part of the brain that controls anxiety and the flight or fight response) in the brain and also increase skin conductance (what is measured to detect stress during a polygraph or lie detector test).

FACT: In 1978, Wichita, Kansas TV station KAKE-TV received special permission from the police to place a subliminal message in a report on the BTK Killer (Bind, Torture, Kill) in an effort to get him to turn himself in.

FACT: In Warner Brothers' 1943 animated film "Wise Quacking Duck", Daffy Duck spins a statue which is holding a shield. For one frame the words "BUY BONDS" are visible on the shield.

Take a look at this recent story reported on BBC News:
http://news.bbc.co.uk/2/hi/health/6427951.stm

Who uses subliminal messages for positive results?
Ever heard of Anthony Robbins or Tiger Woods?

Introducing The S.A.F.E.™ Advantage

You may have heard what some may call "subliminal" audios, and they're great to give you a taste of what it’s all about, but to really put together something done properly, that is highly customized for a specific fear, something that WORKS, is tough. It takes a lot of money, know how, effort, technology, and did I mention money?

I’ve put together the Driving Fear Subliminal Series by using a method patented by Lowery patent 5,159,703. Our proprietary system is called Subliminal Auditory Fear Elimination or S.A.F.E., and it’s going to revolutionize the speed at which we can treat driving anxiety.

By now, if you’ve paid attention at all, you probably trust that this works. But the obvious question is, why not just grab a subliminal CD off the shelf at the bookstore?

1) Subliminals need to be specialized to be effective. You can’t have it be general like a standard “relaxation” subliminal, it’s not enough. It has to be customized for YOUR issue, which ours is. 

2) You need to be sure the organization putting out the subliminal is trustworthy. If they’re not, it can be useless at best and dangerous at worst. I’ve heard stories of some companies actually having subliminals to buy more of their product as part of the treatment!

3) Almost no subliminals utilize something called binaural beats, which make the treatment FAR more successful, especially for phobias. They don’t use them because they cost a TON of money and are difficult to produce (and probably because very few people understand the difference). If you’ve ever seen a subliminal CD for $200-$600 then it was probably a binaural beat subliminal. I’ll get into the details of what binaural beats are in a moment, but for now, just take away that they’re necessary.

What the heck are binaural beats?

I admit this can get a little complicated, I had to ask people to talk real slow to me for a bit for me to understand it, but I think I can explain the general purpose pretty well. Once I understood the science behind this and studied the research, I knew how powerful this was (and saw it was missing in most other subliminals that were even remotely affordable).

It’s a commonly known fact that different brain frequencies are associated with different states of mind. For example, 8-12Hz is what people sometimes call the “zone” and is typically only reached through meditative practices. We can actually determine what state of mind someone is in through monitoring their brain frequency on an EEG.

So why can’t we just dial our brain into those frequencies on demand and decide what state we want to be in? Well, we would be able to if we could hear them. Unfortunately, we can only hear 20-20,000Hz.

A German scientist named Dove discovered in 1939 that we could play two coherent frequencies in EACH ear and result in a third “binaural beat” of whatever frequency we wanted.

For instance, if we play a 100Hz signal in one ear and a 120Hz signal in another, our brain will create a binaural beat of 20Hz.

So with the right equipment and knowledge, you can make a recording that produces a binaural beat that will dial your brain into a zone similar to meditation without having to spend years learning how!

Not only that, but your subconscious is very susceptible to subliminal influences while in this state, so it’s a perfect time to combine the two.

The S.A.F.E Series includes a specialized subliminal system utilizing binaural beats, the first of its kind I’ve ever seen. Listening to this will be amazing, if you’ve ever had a tough time meditating or relaxing, this is like a shortcut to calm. Add in the customized driving subliminals and this is likely the most effective and powerful method of overcoming your fear ever, it’s targeting your subconscious directly.

What’s included in the S.A.F.E Series?

The S.A.F.E Series is five 30 minute downloadable sessions, with one of them being binaural and 4 being standard backgrounds such as ocean waves, nature sounds, and music. They are all fully customized by me personally, specifically for the fear of driving. They cover general anxiety while driving, traffic, bridges, highways, driving alone, driving with passengers, and much more. All totaled it is 2.5 HOURS of the best material of its kind.

How do I order the S.A.F.E Series?

There’s two options.

First, I highly recommend that you use the S.A.F.E. Series WITH the Driving Fear program for best results. When you purchase the premium or print edition of the Driving fear program, the S.A.F.E Series will be included!

The Driving Fear program and the S.A.F.E. Series combination is by far the most powerful system to overcome your fear of driving ever assembled. Visit or home page or click here to order now.

Or, if you prefer to order the S.A.F.E. Series by itself, you can do so for $27 by clicking below: